by test | Feb 18, 2025
Transforming the Brand Identity of the Brooklyn Conservatory of Music A Case Study in Inclusive Design and Strategic Growth When I joined the Brooklyn Conservatory of Music in 2017, its branding reflected its 19th-century roots as a formal, conservative, and...
by test | Feb 18, 2025
Citarella Gourmet Markets Crafting a Fresh and Timeless Brand Identity When Citarella, a beloved gourmet market with deep roots in New York City, requested a proposal for a branding project, they sought a refresh that would honor their rich heritage while appealing to...
by test | Feb 18, 2025
Moonwell Sleep Gummies A Dreamy Brand Concept Rooted in Calm and Comfort Moonwell Sleep Gummies is a conceptual brand created to explore the intersection of visual storytelling and wellness. Designed to evoke feelings of tranquility, comfort, and ease, Moonwell...
by test | Feb 18, 2025
Elevating the Citibin Brand A Modern Identity Rooted in Modularity and Innovation When serial entrepreneur Liz Picarazzi set out to create CITIBIN, she transformed a simple frustration—finding a durable and attractive trash enclosure—into a national brand offering...
by test | Feb 18, 2025
Tidecraft A Sustainable Brand Identity Rooted in Craft and Nature Tidecraft is a Brooklyn-based woodworking studio dedicated to sustainability, natural finishes, and bespoke interior solutions. Their work blends traditional craftsmanship with modern design, creating...
