At YAS, our goal is always to find a core message and build it into a simple, engaging visual story. It starts with a pencil, a sketch, a story line and then the building begins. Like a piece of great architecture, we start at ground level and build our way up through many levels of artistic construction. The visual chemistry of color and typeface instantly gives each project a heart, that tells a story. Click on the images below to follow our step by step process of design.