YAS is a design studio in New York City that specializes in logos, websites and brand marketing. At YAS we listen to your story  meticulously and with an artist's eye and pen, we turn that story into your visual brand. We create unique websites, logos and marketing materials that stand out. We follow trends but also become the trend as our unique approach is completely original. YAS can customize a marketing plan that makes sense for your brand: taking advantage of print, web, social and mobile to consistently engage your audience.


YAS is led by founder Jeff Yas. Jeff is a senior graphic artist with extensive NYC agency experience. Jeff is a tr-i-fecta of talent: he has the vision of an artist, the ingenuity of a software specialist and the ear of a listener. Drawing on a background in Anthropology, Jeff has a unique way of translating stories into visual presentations that really speak to their intended audience. Guided by the creative brief and strategic research, Jeff sketches, storyboards and creates presentation mock-ups. He consistently strives to find perfect color combinations, balanced layouts and refined typography. Jeff is an empathetic and perceptive communicator, with a sense of humor and humility. He is inspired by the incredible ideas of his clients, helping them to focus on their core story and target demographic.  Jeff resides in Brooklyn with his wife, two kids and is a passionate musician which feeds into his ability to translate art in many forms.


We start with no destination and get you where you need to be.


An effective logo instantly communicates an idea. It also expresses the unique quality of the business. Starting with the first sketch, YAS finds the perfect scale, color palette and typeface to express your brand story and engage your audience visually.


Websites that tell your brand story with the power of art. Style is never compromised for the sake of function. Copywriting, design & development in one easy package, ensuring every site is responsive, easy to manage, user-friendly and SEO optimized.


Using the logo and website as a foundation, we weave together your media channels into into a modern, consistent brand style. Our custom marketing plans weave together social media, email, blog posts, SEO, print media, business cards, event staging & promotional products.


Creative partners

YAS is proud to announce it’s collaboration with Sue Kramer and her Connecting Dots Guru branding agency. Sue is an award winning filmmaker with fierce style, energy and vision. She brands companies through her director’s keen lens, offering an incredibly intuitive artistic vision simply not found at other agencies. Working together, Connecting Dots Guru and YAS form a cohesive branding team with unsurpassed talent and vision. They create complex, one-of-a-kind, branding packages that can include original media content produced exclusively in-house. Recent successful campaigns include a total re-branding of Tectonic Theater Project and a new brand for Lucy Recovery. Working together, YAS and Sue Kramer are a formidable artistic force.



At YAS, our goal is always to find a core message and build it into a simple, engaging visual story. It starts with a pencil, a sketch, a story line and then the building begins. Like a piece of great architecture, we start at ground level and build our way up through many levels of artistic construction. The visual chemistry of color and typeface instantly gives each project a heart, that tells a story. Click on the images below to follow our step by step process of design.


check us out

Our portfolio is wide and vast.  We can handle every design task from logos to full blown media campaigns.  We love working with small start up’s as well as our larger clients such as Nickelodeon, Viacom, and Conde Nast.  All our work is bespoke,  made by artistic, intuitive hands.  We aim for impact, depth and great design in all we do.


eyes wide open

YAS draws inspiration from many sources, but a few stand out. Ancient Egyptian hieroglyphics, art and architecture masterfully demonstrate the storytelling power of design. We are inspired daily by buildings, objects, nature, lines within our urban landscape. From Basquiat to Banksy, we are forever inspired and the most complex design can be born out of the most simple things in life.


Give us a shout.