Artistic Tile crafts luxury stone and tile with extraordinary attention to detail. But its digital experience felt outdated and didn’t showcase the product’s beauty. So I designed a refined UI rooted in elegance, transparency, and structure. I built a clean grid system, elevated the typography, and spotlighted the photography. The result is a digital presence that feels as tactile and luxurious as the tile itself.

Reimagining the Digital Experience for Artistic Tile

A Case Study in Luxury UI, Brand Precision, and Visual Restraint

When I joined Artistic Tile’s in-house team, their digital presence no longer matched the sophistication of their product. Known for extraordinary materials and high-end interiors, Artistic Tile needed a UI that elevated the brand without distracting from its core offering: the tile itself. My challenge was to create a refined digital system that brought structure, clarity, and elegance to the forefront—letting the photography shine while translating the tactile beauty of stone into a seamless online experience.

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