A Sustainable Brand Identity Rooted in Craft and Nature

Tidecraft is a Brooklyn-based woodworking studio dedicated to sustainability, natural finishes, and bespoke interior solutions. Their work blends traditional craftsmanship with modern design, creating functional, beautifully crafted pieces that honor the integrity of the materials they use. When Tidecraft approached me to develop their brand identity, they needed a visual system that reflected their ethos—one rooted in sustainability, authenticity, and timeless craftsmanship.

The Tidecraft identity needed to capture the organic beauty of wood while maintaining a refined, modern aesthetic. I drew inspiration from the natural patterns of grain, the textures of raw materials, and the quiet elegance of handcrafted design. The result was a brand system that feels warm, grounded, and deeply connected to the artisanal process.

My process for Tidecraft followed a structured, creative framework

• Discover: Researching Tidecraft’s philosophy, market positioning, and the competitive landscape of high-end sustainable woodworking.
• Strategize: Defining a brand identity that balances rustic authenticity with contemporary design, ensuring a unique yet timeless presence.
• Explore: Experimenting with organic color palettes, natural textures, and typography that evokes both craftsmanship and modernity.
• Develop: Refining a logo system that embodies Tidecraft’s commitment to sustainability and handmade quality, along with supporting graphic elements for collateral and packaging.
• Implement: Delivering a cohesive visual system that translates seamlessly across digital platforms, print materials, and in-studio applications.

The Tidecraft brand identity elevates the studio’s presence in the design world, resonating with clients who value sustainability, artistry, and bespoke interiors. By aligning their visual identity with their core values, the new branding system strengthens their position as a premier woodworking studio in Brooklyn and beyond.