Moonwell Sleep Gummies

A Dreamy Brand Concept Rooted in Calm and Comfort

Moonwell Sleep Gummies is a conceptual brand created to explore the intersection of visual storytelling and wellness. Designed to evoke feelings of tranquility, comfort, and ease, Moonwell embodies a dreamy aesthetic that invites consumers into a serene bedtime ritual.

Guided by my process as a senior brand designer, this project demonstrates how thoughtful, strategic design can transform an idea into a compelling and cohesive brand experience. Moonwell’s core values: calm, comfort, and care. The packaging design reflects a tactile, minimalist approach, inviting users to feel at ease with the product in hand as when winding down for sleep.

Bringing Calm to Life Through Design

From the soft, ethereal color palette to the gentle curves of custom typography, every visual element was crafted to communicate Moonwell’s core values: calm, comfort, and care. The packaging design reflects a tactile, minimalist approach, inviting users to feel at ease with the product in hand as when winding down for sleep.

A Process Rooted in Strategy and Creativity

This project reflects my personal brand identity process

  • Discover: Conducting research into wellness trends and consumer behaviors around sleep.
  • Strategize: Defining Moonwell’s brand positioning as a trusted companion in the sleep wellness space with a soothing brand voice.
  • Explore: Crafting mood boards inspired by the moon, starlit skies, and the soft hues of twilight; experimenting with color, type, and graphic elements.
  • Develop: refine a scalable logo system, create accessible packaging graphics, and ensure cohesive design
    applications across brand touchpoints.
  • Implement: Developing guidelines for packaging and future brand extensions, ensuring consistency and longevity.

A Holistic and Lasting Approach to Design

Rooted in my background in anthropology and archaeology, this project showcases my ability to connect visual elements with human experiences. With over 20 years of expertise as an Adobe specialist, I ensured the design system was scalable and adaptable for future brand needs.

Moonwell Sleep Gummies exemplifies my commitment to delivering thoughtful, impactful, and enduring design solutions that bring brands to life in a way that resonates with audiences and stands out in competitive markets.