Designing a Scalable Identity for Pandemic of Love
A Case Study in Purpose-Driven Branding and Collaborative Storytelling
While working with Connecting Dots Guru, I co-designed a pitch deck and brand system for Pandemic of Love in close collaboration with creative director Sue Kramer. The challenge was to craft a bold, emotionally resonant visual identity that could support this grassroots mutual aid movement as it scaled. We developed logo concepts, color palettes, typographic systems, and a brand guide—building a toolkit that combined clarity, empathy, and structure to help the organization grow without losing its soul.
